This college project required me to re-brand a product to better suit the environment. I had to change the material and look of the brand to all suit the environment. I chose otter box as the are a very popular phone case company but use a lot of plastic for their products. I went with using hemp plastic instead and came up with hemp box.
hemp plastic is stronger, cheaper and more heat resistant compared to normal plastic. it is also completely biodegradable.
I went with a traditional "hemp" colour palette, and also using an illustration of an otter to keep the brand value.
